Fibromyalgia Awareness Day Campaign Reaches Nearly 238 Million People

The National Fibromyalgia Association’s Fibromyalgia Awareness Day outreach campaign has reached an audience of more than 237 million people to date. Sponsored by Pfizer Inc, the campaign featured radio interviews and a “webisode” video.

Radio Interviews
Lynne Matallana, president and founder of the NFA, and Stuart Silverman, MD, medical director of the Cedars-Sinai Fibromyalgia Rehab Program, participated in several radio interviews. Live interviews were conducted on two national stations and on local stations in several top markets, including Boston, Atlanta, Hartford, Kansas City and Colorado Springs. These programs reached an estimated audience of more than 28.9 million listeners.

Interactive News Release
In addition, Matallana, and Kim Dupree Jones, Ph.D., FNP, Oregon Health & Science University, were featured in a 90-second webisode video. The interactive news release was designed to raise awareness about fibromyalgia, increase understanding of the disorder and provide support to individuals affected by fibromyalgia. The video reach an audience of more than 208 million consumers, with postings on several top-visited websites including AOL.com, BioWorld.com, CNBC.com, HealthScout.com, UPI.com, Yahoo.com, and YouTube.com. Click here to watch.